All that glitters may be gold in your pocket!

In this competitive market, most management companies spend a large portion of their budget on advertising and promotion. Generating traffic is important, but it is also vital that your product be completely ready to show. Sparkling clean vacancies, models and club rooms will help to sell your community.

A morning walk through of the apartments you intend to show each day should be completed prior to touring.

First impressions are lasting impressions. Be sure that the doors of the apartments you plan to show are free of scuffs and handprints. Upon entering the apartment, one of the first things a prospect will notice is the smell. A thorough cleaning with the proper chemicals can usually eliminate odors from stoves, refrigerators, and bathrooms. A carpet cleaning specialist can remove odors and stains from carpets. Air fresheners or potpourri can provide a pleasant atmosphere.

It's always important to pay attention to details. Ceiling fan blades, air conditioning vents and light fixtures should be free of dust, bugs, and fingerprints. All that glitters can be gold in your pocket, so check to be sure fixtures on sinks and bathtubs are shiny and spot free. Wiping down metal sinks with lemon oil, furniture polish, or even baby oil leaves a brilliant, appealing shine. Lemon oil on wooden cabinets and formica counter tops make them gleam in addition to camouflaging minor scratches and blemishes. Inspecting your vacancies and model prior to touring them with a prospect will allow you to show with confidence.

To stay competitive and increase your bottom line, take a marketing approach to your make-readies, and turn your prospects into residents.

Call one of the numbers above, or email one of the addresses below, and ask for additional information.